One proven method is contractors vehicle graphics on company trucks and vehicles. We’re talking about professionally designed, eye-catching graphics that brand and advertise your business while being driven or parked in your service area.
Unlike more costly advertising, vehicle graphics work for you 7 days a week for up to 5 years. With a maximum cost of a few dollars a day, the investment is feasible for most businesses. When compared to modern CCP (Cost Per Click) and local advertising options, vehicle wraps and graphics cost less and produce remarkable results.
According to recent studies by the Outdoor Advertising Association of America, vehicle graphics offer the lowest cost-per-impression of any form of advertising. Depending on the city and local population, a vehicle with graphics can generate between 30,000 and 70,000 impressions daily. (Impressions: A metric calculating the number of audience exposed to a particular media)
Additional benefits include: Creative versatility and strategy. Vehicle graphics can be used for long-term or short-term marketing of a product, service, or event. You also control the style – full wrap or lettering, the design, and when the graphics are replaced or updated.
Strategically parking a wrapped vehicle in your targeted area will dramatically increase brand awareness among those who live and work there. Parked vehicles will grab the attention of pedestrians, especially in busy urban areas. Parking near local events, schools, conventions and trade shows also produce results. Some business owners will park their wrapped vehicles near competitors.
Keeping your brand consistent — Graphics help to unify your companies look and feel because they incorporate the same logos and elements from your other marketing material.
With a little imagination and the right graphics, most businesses can easily integrate vehicle graphics and wraps into their existing marketing plan.
Have the right Tactic at the Right Time
Unlike the Yellow Pages and newspaper advertising, whose returns have rapidly declined, vehicle graphics’ broad reach and low cost, can add major horsepower to your strategy and shift growth into high gear.